What You'll Own
Our go-to-market strategy, content engine, and positioning in the market. You're not a traditional marketer—you're building credibility in a space (operational transformation via automation) that most people don't know exists yet. This requires education, not persuasion.
Core Responsibilities
- Develop and execute content strategy: case studies, operator guides, automation playbooks
- Manage website content and conversion optimization
- Create sales enablement materials: pitch decks, one-pagers, ROI calculators
- Build email nurture sequences and LinkedIn outreach campaigns
- Coordinate with design and engineering on product marketing for Workant
- Track marketing metrics: lead quality, conversion rates, content engagement
Content You'll Create
- Educational content explaining operational transformation concepts
- Client case studies demonstrating measurable impact (time recovered, ROI)
- Automation guides and playbooks for common SMB workflows
- Positioning materials differentiating us from consultancies and dev agencies
- Product marketing for Workant platform launch
What We Need From You
Required
- 4+ years in B2B marketing, ideally for services or SaaS
- Strong writing skills—you can explain complex concepts clearly
- Experience with content marketing and SEO fundamentals
- Comfortable with marketing tools (HubSpot, Google Analytics, email platforms)
- Data-driven mindset—you measure what matters and iterate based on results
Strongly Preferred
- Background in consulting, operations, or process optimization
- Experience marketing to operators and executives (not just marketers)
- Understanding of SMB buying behavior
- Familiarity with developer tools and SaaS go-to-market
Bonus Points
- You've built a content flywheel from scratch
- You understand automation and can explain it to non-technical audiences
- You've worked in early-stage startups and built 0→1
Why This Role Exists
We're not selling a product people already know they need. We're educating a market on a better way to run operations. Your job is to make "embedded operational transformation" a recognizable category, position IntraWeb as the credible choice, and generate qualified leads.
What Success Looks Like
- Inbound leads who understand our value proposition before the first call
- Content that gets shared by operators in our target market
- Case studies that drive prospect conversations
- Clear messaging that differentiates us from "just another consultancy"
- Workant launch generates interest from our target developer audience
Our Marketing Philosophy
- Education over persuasion: We don't convince people they have problems—we help them solve known problems better
- Credibility over hype: Conservative projections, honest case studies, transparent pricing
- Operator-minded tone: No buzzwords, no fluff, no "synergy"
- Content that ages well: Build evergreen assets, not just timely campaigns
Our Hiring Process
1
Application Review (1 week)
Show us something you've built—a content strategy, a successful campaign, a piece of writing that drove results.
2
Strategy Assessment (~3 hours)
Develop a 90-day content plan for IntraWeb based on our positioning and target market.
3
Strategy Presentation (60 min video)
Present your plan and defend your prioritization.
4
Vision Alignment (45 min video)
Meet John (CEO) and discuss market positioning, content philosophy, and how you measure marketing success.
5
Offer or Clear Feedback
Within 3 days of final interview.
Ready to Apply?
Email careers@intrawebtech.com with your resume, and show us something you've created—a content strategy, successful campaign, or writing samples that drove results.
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